Luke Ashworth

“Despite best intentions so many in our industry don’t know how to do the right thing, as no one has ever shown them. I hope to change that.”

  • An energetic business leader with a proven ability to create, inspire and deliver
  • Experience of start-ups, fast growth, transformation and turnarounds
  • Excellent relationship builder who nurtures people, numbers and ideas in equal measure
  • Sharp intellect wrapped up in a relaxed and approachable style that never fails to get the most out of any situation


  • Founded one of the UK’s largest online lead generators
  • Built one of the fastest growing protection brokerages
  • Designed products with one of the UK’s largest reinsurers
  • Transformed one of the UK’s leading medical screening companies
  • Launched a virtual healthcare business for life insurance customers


  • Building and execution of £multi-million digital marketing and lead generation campaigns including recruitment and development of marketing teams
  • Design and development of market-leading sales and marketing operations including the websites and technical systems to support them
  • Recruitment, scripting, training and management of sales teams
  • Specific leadership experience in the lending, protection and healthcare industries
  • FS-regulated environments
  • Regular speaker at industry conferences
  • Creating values-driven cultures


  • Built a digital marketing agency into one of the UK’s largest financial lead suppliers from start-up, at the time the 3rd fastest growing tech company in the UK
  • Successfully transformed the business to sell life insurance into one of the UK’s leading protection providers selling both online and by phone direct, with over 100,000 self-generated enquiries and over 25,000 customers per year
  • Designed and implemented the organisation, culture and processes for the 140+ person, £10 million + turnover, internet and telesales insurance business
  • Managed client relationships, negotiations and contracts with external partners up to Chief Executive level with companies including Legal & General, AIG, Aviva and LV=

My Clients